Professional indemnity, cyber and public liability cover options for SEO consultants and agencies managing client websites and search visibility across Australia. Talk to a specialist broker.
Tell us a little about your business and we’ll be in touch to discuss your insurance requirements.
Reviews
As an SEO consultant, your recommendations can directly affect a client’s search rankings, traffic and revenue, and a technical mistake or overlooked issue can be costly to undo. Sol Insurance Brokers can help you explore cover options that reflect the real exposure of working inside a client’s website and search presence.
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Is designed to help protect you against claims arising from an error, omission or technical mistake in the SEO work or advice you provide, such as a change that causes a client financial loss, subject to policy terms.
02
Can help cover the costs following a data breach, hacked account or ransomware event affecting the client websites and platforms you access, subject to policy terms.
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Is designed to help protect you against claims for third-party injury or property damage arising from your business activities, subject to policy terms.
04
Can help cover your laptop and other portable work equipment against risks such as theft or accidental damage, subject to policy terms.
Depending on your business and circumstances, additional covers may include, but are not limited to, Business Interruption, Personal Accident & Illness, Workers Compensation and Management Liability, where relevant and subject to policy terms, conditions and exclusions.
A technical change to a client's website, such as a botched migration or redirect error, causing a drop in traffic or revenue
Recommending a link-building or content practice that results in a Google penalty or de-indexing
Holding admin access to a client's website, analytics or search console account that is compromised
A missed deadline or delayed implementation that causes a client to miss a planned launch or promotion
Incorrect tracking or analytics setup leading a client to make a costly decision based on wrong data
A technical error, such as a stray noindex tag or broken canonical, left live on a client's site and causing a measurable drop in rankings
Important: The information provided on this page is general in nature and does not take into account your individual circumstances. Insurance cover, terms, conditions and exclusions vary between insurers and policies. Your insurance requirements will depend on your business activities, contracts, assets and individual circumstances. Please refer to the relevant policy wording and documentation for full details of cover. The risks listed above are general examples only, for illustrative purposes, and do not confirm that your individual policy will respond to any particular claim.
It can respond to a claim that your advice or work caused the client a financial loss, subject to your policy terms, but it doesn’t cover the penalty itself, such as reversing a Google action. It’s worth discussing your specific services with a broker so your cover matches how you actually work.
It can. Holding login access to client platforms is a genuine cyber exposure, since a compromised account could expose client data or be used to make unauthorised changes. Cyber insurance is worth considering alongside professional indemnity.
Public liability generally responds to third-party injury or property damage, which is less likely if you work only online, but many clients and platforms still require you to hold it before they’ll engage you. Talk to us about whether it’s relevant to how you work.
Yes, sole traders can generally obtain professional indemnity and other business insurance regardless of whether it’s a full-time or side business, though your declared income and scope of work will factor into your policy.
Portable equipment cover can generally include your laptop and related equipment against theft or accidental damage while working from different locations, subject to policy terms and any security conditions.
Tell us a bit about your business and one of our brokers will be in touch.
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